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Academies must engage with society
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"There are several crucial ways in which academies can champion science and technology in their countries. The first is to promote excellence in scientific research and stimulate the public understanding of science, for example by awarding grants, publishing high-level proceedings or organizing public debates. They can also release reports on issues of public interest, such as the US National Academies' On Being a Scientist: A Guide to Responsible Conduct in Research, published in 2009 ... " says Yves Quéré.
See Nature, 465, 1009 (24 June 2010) to read the full article
Link to the Article online Nature. Restricted access
Yves Quéré, Académie des Sciences, France, was IAP Co-Chair from 2000 - 2006.