The InterAcademy Partnership (IAP) landed on social media in 2015. Since then, its profiles on Twitter, LinkedIn and YouTube have grown to become important tools to disseminate IAP’s work and amplify the voice of its member academies and regional networks.
In May 2022 IAP reached 5,000 ‘followers’ of its Twitter account, @IAPartnership, growing by 25% in a year.
This chart shows the growth of IAP's follower base (followers or subscribers) on different social media platforms:
Launched in January 2015, the IAP Twitter profile is its most well-established social media platform, and is used regularly to post short messages that may contain photos, videos, links, and text. It also includes two Twitter lists (curated group of accounts) that gather together the accounts of IAP member academies and IAP Young Physician Leaders (YPL) alumni.
🚨Climate change threatens people's health dramatically but solutions are within reach, say a new @IAPartnership report. 🗞️Read the news https://t.co/Rw3nbg4kvm and join an open public webinar on 25 May (2PM CEST) ➡️https://t.co/UZ9yw2KmmA⬅️ pic.twitter.com/FH1ABmOV46— InterAcademy Partnership (IAP) 🌍 #science #health (@IAPartnership) May 24, 2022
IAP has been on LinkedIn, the world's largest professional network, since July 2020. Here it engages with professionals from all over the world and shares opportunities in fields related to its mission and posted by members of its network.
IAP opened its YouTube channel in May 2019 and uses it to upload original content, such as interviews and short videos, or the recordings of the webinars and conference sessions it organises.
A strategic objective
One of the objectives of IAP is to "Communicate the importance of science, engineering and medicine in terms of research, education, literacy, public discourse, and outreach", and today IAP's social media profiles, website and newsletter are pivotal to IAP's communications strategy.